Configuring Aloha Loyalty

Aloha Loyalty Online Help is intended for anyone who uses Aloha Loyalty as an administrator, manages your customer loyalty program, or trains FOH employees to use Aloha Loyalty.

This guide assumes you have the following knowledge:

•	Basic understanding of restaurant operations, terminology, and concepts.

•	Basic understanding of PCs, Microsoft® Windows®, and Internet Explorer®.

•	Understanding of the operation of a computer mouse and keyboard.

•	Basic understanding of how to work with Microsoft Windows menu structures and basic application components, such as scroll bars, buttons, drop-down lists, text boxes, radio buttons, and check boxes.

What is Aloha Loyalty?

Aloha Loyalty is a Web-based back-office application that tracks the buying habits of your customers in real-time via an Internet connection. Aloha Loyalty uses the sophisticated infrastructure of Aloha Insight and integrates into the Aloha POS for security and ease of use. You can select from different types of bonus plans and offer your customer a reward using one of the many different types of rewards available in Aloha Loyalty.

Benefits of Aloha Loyalty include:

•	Tight integration with the Aloha POS system, enabling you to reward customers in real-time.

•	Customers receive their reward status on a guest check or voucher.

•	Custom messages for your customers.

•	Ease of use for your staff.

•	Different bonus plan types.

•	The ability to configure stores from one location.

•	The ability to run and schedule individual store reports and enterprise-wide reports.

•	Access your Aloha Loyalty Web site anywhere you have an Internet connection.

•	Safe and secure data backups done at an off-site location.

•	The ability to integrate Aloha Loyalty and Aloha Stored Value on a single card. You must be licensed for both Aloha Loyalty and Aloha Stored Value to make a combination card.

What can Aloha Loyalty do for you?

You can establish a customer loyalty program to track the buying of your customers via the Aloha POS without interrupting your speed of service. You can create bonus plans to focus on new menu items or even under-performing menu items. For example, create a bonus plan that rewards the customer after they purchase five desserts by making the fifth dessert free or offer a discount on their next visit. Not only do you have the opportunity to view your customer’s purchases, but the bonus plan can create add-on sales; therefore, increasing your per person average.

Bonus Plans

Your bonus plans are the heart of your customer loyalty program and a well thought out bonus plan structure enables you to entice customers to sign-up for your loyalty program and keep them coming back for repeated visits. Aloha Loyalty enables you to offer the following bonus plans to your customers:

•	Be My Guest-based — The member earns plan credit for every dollar they spend.

•	Employee Comp-based — An employee receives a percentage or dollar discount each time they use the card to dine in the restaurant.

•	Frequency-based — The member earns plan credit based on the number of visits.

•	Items-based — The member earns plan credit based on the items they purchase.

•	Lottery-based — A sweepstakes style plan in which the member never knows when they might win a reward.

•	Points-based — The member earns points for every dollar they spend.

•	Smart Rewards-based — The historical data determines which members receive a reward.

Aloha Loyalty enables you to create a tour style bonus plan (items-based), which is popular for around-the-world beer promotions, to bonus plans that reward the customer based on odds (lottery-based). A lottery-based bonus plan enables you to offer customers a chance to win every time they visit your store. Refer to Sample Bonus Plan Configurations for more information on configuring a bonus plan.

Modules

Aloha Loyalty uses different modules to guide you through a logical progression of steps to configure stores, create card types, and configure your bonus plans. Additionally, each module has online Help that enables you to find information quickly.

Reports

Aloha Loyalty uses the reporting power of Aloha Insight to generate reports for individual stores or across the enterprise.