Adding a New Store Group Use the New Store Group screen to enter the name of the store group and define the store group as a market. Store Group Name — Identifies the store group. If you are editing a store group, you can change the name. Report as Market — Indicates if the store group reports as a market. You can use markets as another tier between regions and areas. Select to report the stores in the store group as a market. Stores can belong to only one market; however, stores can belong to multiple store groups. All reports support market reporting, such as Regional Sales and Labor by Market, Market Sales and Labor Summary, Market Key Statistics, Market Hourly Sales, Market Labor by Day Part, and Regional Key Statistics. Click Next to continue to the Assigning Stores to Store Group screen.